Content Marketing Perth
Our Guide to Content Marketing Perth
We’re more than just your Perth content writing partner
Content marketing and strategy have come a long way in recent times; from humble beginnings, to super stardom amongst digital marketing glitterati.
From mere words it now seems, entire empires are built and grown. Developing swathes of slick and often well produced content marketing techniques- ready for dissemination to a target audience hungry for more.
Or so it would seem...
The reality might be more akin to a swamp-like environment - where everything slips and slops over everything else - making a play for dry land - and in the desperate hope of gaining some traction.
To explain the metaphor: It’s hard to overlook the fact that the vast majority of online content is doomed to never see the light of day - regardless of the good intentions of its parent organisation or author.
Without creating your written work around a framework, or content strategy of some kind; it can be incredibly difficult to achieve your marketing goals.
“Without creating your written work around a framework, or content strategy of some kind; it can be incredibly difficult to achieve your marketing goals. ”
Whether you're developing a new strategy with a content writer, evolving your brand’s output - or on the lookout for a digital marketing partner to help you grow your business exponentially- maybe we can help to point you in the right direction.
Partnering with a content marketing agency, or an SEO content writing service, can be an important step in your content strategy pathway, although - as with everything in the business world, it’s equally important to ensure that your chosen provider is a good fit for your business - and vice versa.
What separates our content marketing agency?
At West Coast Content we take pride in our natural gifts - and affinity for the way the written word can be used to drive businesses, and entrepreneurs, toward their unique goals.
Being invited into, and playing a part in the future of motivated and innovative enterprises is truly one of the joys of our work. Contributing towards these various goals with content creation delivers our purpose - and it’s where we shine.
When you partner with us, be it to deliver a one-off piece of search engine optimised (SEO) copywriting, or to assist in assembling a complete and top-down content marketing strategy, you are buying into our ethos: that quality trumps quantity - every time.
We don’t take shortcuts - ever, and begin every project with a view on potential ,outcomes and one eye over the horizon to future opportunities which, though hazy, may manifest in time.
With a heritage in the world of traditional copywriting for business, our prose is creatively designed to source, and enhance, the most compelling stories that your brand, business and people have to offer.
It’s these nuances that can be used to consistently drive customer engagement, with relatable, factual and quality content offerings. Improving the overall coverage and texture of your brand as each piece of content is sealed into place, as a part of the entire structure.
These “content clusters” are a great way to weave stories and themes in and out over time, adjusting and expanding strategically - as your business direction adjusts, and focus changes.
A well put together content cluster, begins with the central and joining piece known as ‘the hub’ or ‘wheel’. Branching out from this central page are the ‘spokes’ or more finely focussed articles, designed to serve a particular adjacent topic or search intent.
These clusters, when well assembled, can allow for you to compete with larger, older and more well established website domains - signalling your authority, expertise and trust (E-A-T), to search engines in a way that benefits your organic search performance greatly.
Gone are the days of buying a bunch of cheap backlinks and pointing them at a page you want to rank well, or a few social media likes: it’s now the age of topical authority.
“Gone are the days of buying a bunch of cheap backlinks and pointing them at a page you want to rank well, or a few social media likes: it’s now the age of topical authority.”
A well planned, thought out and executed content marketing strategy is one of the best and most effective ways to reach your target audience via search - with proven results time and again as organisations place their commitment behind inbound marketing tactics.
This is something that not every digital marketing agency can help you with, and it can pay to do your research into those who claim to be content marketing extraordinaires - when actually the only time they’ve devoted to it is by writing up a singular page on their website.
By partnering with our content marketing agency, you can rest assured, that as content writers first and foremost, we are in a great position to combine our talents with a broader overarching strategy, designed to ensure you get the ROI that you require, without wasting resources in the wrong areas.
Developing good content marketing strategies
Ground-up content marketing strategies are laid out in a way to drive maximum return on investment from the get go, and should be planned out in advance to bolster this fact.
Conduct a few thought experiments, talk with your team, your husband/wife and try to think deeply around the purpose of your content - and why it needs to exist. Chances are you’ve already had many ideas around the direction, strengths and weaknesses of your business as it sits in the marketplace, although to start out by eliminating some of your assumptions can be a good place to begin - via negativa.
Determine what is the most valuable information to your target audience, and, in conjunction - how the strengths or pillars of what you do can provide the basis for that content.
By these simple in-house (in-mind) appraisals, you will start to unearth the gems that your business hides and mark them for future opportunities, when the opportunity to create great content around them presents.
These nuggets of gold will quickly become hubs of substantive information - across distribution channels - and allow for ‘spokes’ of optimised and closely targeted content to be attached in a way that provides superb user experience (UX), through great design, interlinking and the right signals sent to search engines: assisting in their search for the perfect organic result.
Every business has a handful of great topics, or stories, that are worthy of amplification and exploitation, and that become emergent upon closer inspection.
“Every business has a handful of great topics, or stories, that are worthy of amplification and exploitation, and that become emergent upon closer inspection. ”
At West Coast Content, it’s our job to help you in identifying these relevant areas, and utilising them as central themes to your content campaign.
Writing, in a content marketing sense, is really no different to the content services we provide to a range of businesses across WA; underpinned by a top-standard of creative and seamlessly branded content, before being inserted, linked and published across the right channels and to the right people.
The strategy comes into play prior to this, and will lay out the broad direction of things; helping you to focus on the right subjects when embarking on your journey, and ensuring that the all important ROI gets delivered.
For content marketing strategy, and a no-strings conversation around your requirements, don’t hesitate to reach out to our friendly team.
At West Coast Content, we are your local WA Coastal Creatives.
