Copywriting to Ignite your business

Communicate effectively with copywriting tailored to Mining, Energy, Engineering, Technology and Software teams.

Hit your targets with our undeniably-human copy and content, from the web to social, ads, case studies, email, print, and more.

Create for web, social, print & beyond.

  • Discover what sets you apart – your identity – and build your brand from it.

    > In-person interviews

    > Site visits (Boots-on)

    > Unique Value Proposisions (UVP)

    > Company profiling

  • Guide your users on their journey, and offer value from start to conversion.

    > Top-quality conversion copywriting

    > Sales funnel development

    > A.I. SEO optimisation

    > Content packages

  • Be in front of your current and future clients, and enjoy the results.

    > Direct response copywriting

    > Ongoing improvements & optimisation

    > Automated email campaigns

    > Performance reporting

  • A consistent social media presence is one of the most powerful tools in marketing.

    > Cost-effective

    > Great for new business and recruitment

    > Promotes your culture, values & vision

    > Consistency for the win

Hear from our partners!

“⭐⭐⭐⭐⭐”

Anthony Congdon

“Jim wrote some excellent copy for our new website. He first made sure to gauge exactly what we were all about. Highly recommend!”

Adrian Gimpel, Gimpel Design

“Jim has done some amazing work for us as a technical content writer within the oil & energy sector. Very friendly, dedicated and outcomes-focused. Highly recommend.”

– Dane Balle, Rotation Solutions

“Making the move from tools to laptop has worked in Jim’s favour becoming a specialist copywriter for mining and resources. Jim asks the right questions to get the job done efficiently.”

– Nicole Dryka, Blue Tongue

“Jim turns whatever we have into something gold. Thank you Jim, for your efficiency, approachability and brilliant way with words !”

Aliesha Mafrici, Pacific Automation

Jim Robertson – Blue Collar Copywriter

Our Promise to you:

“INDUSTRIAL COMPANIES are OFTEN MISUNDERSTOOD.

BUT WE’RE HERE TO HELP.

AS INDUSTRy SPECIALISTS, OUR DOWN-TO-EARTH APPROACH is matched to your world.

SO together, we can EXPLORE YOUR STRONGEST STORIES, DRIVing ENGAGEMENT AND GROWTH.”

Engage your audience & build Real value

Dive into the detail

  • Case Studies

  • social media campaigns

  • emails and outreach

Get technical!

  • Interviews with key players

  • Technical document interpretation

  • Rely on our hands-on background

Repurpose & add value

  • A.I. search engine optimisation (SEO)

  • Target multiple channels

  • Build your content strategy

Give your business the Shine it deserves!