Ideas for Small Business SEO

Keyword research for SEO can deliver new, and affordable, ideas for your small business.

KEYWORDS = LIFE FOR NEW BUSINESS

It's no secret.

At this point, keyword research and subsequent SEO strategy, is beginning to drive a market for just about everything these days.

In fact, just a cursory attempt at keyword research - using one of the myriad free tools now available online - can yield you, with a new business idea, pre-positioned to attract and capitalise on a large volume, sometimes thousands, of online searchers every month.

The times surely have changed. No longer is face-to-face or word-of-mouth the only super-effective way of driving leads through your doors.

In the post-pandemic age, this physical form of transmission, (pun-intended), may start to become less and less of a factor for business growth.

Search engine targeting has become the new word-of-mouth advertising, and has brought along with it a raft of new and exciting opportunities for small to medium businesses to spread the good word and gain a foothold in the digital realm.

From organic handmade deodorants, to a bespoke SEO agency and content creation service like ours: we can all knuckle down together and take a deep dive into the deep world of keyword research and SEO strategy - be it to drive our next expansion, a fresh business element, or to gain new ideas for a funky startup.

“NO LONGER IS FACE-TO-FACE OR WORD-OF-MOUTH THE ONLY SUPER-EFFECTIVE WAY OF DRIVING LEADS THROUGH YOUR DOORS.”

CONDUCTING SEARCH ENGINE RESEARCH

Neil Patel's Ubersuggest is a cracking free online tool, giving you both the broad aspect across phrase targeting, and then following on with a detailed competitor analysis - all under one roof.

Google is still the place to really get going however, and in my opinion, the google keywords platform is a solid one - particularly when looking at paid ads.

The google tool delivers up to date information, in the hopes of setting you up with an in-house digital marketing approach.

A well targeted, and researched, Google search campaign can deliver real results. Businesses across multiple sectors should consider it as part of a balanced digital marketing campaign - meshed in with a range of acceptable SEO tactics for longer term results.

This kind of research is not the be-all and end-all however.

Search engine algorithms have come a long way, and only continue to evolve in the search for better, and more comprehensive results from search: in order to deliver people with what they are looking for.

Establishing and displaying topical relevance and authority, is quickly firming as the go to approach for SEO best practice; alongside establishing content clusters to enhance your SEO strategy.

Couple with a solid understanding of how to implement an organic backlink strategy, these techniques can propel your SEO package into something greater than the sum of its parts.

Developing expertise, authority and trust (E-A-T) is all the rage at the moment as a SEO tip, and for good reason.

The age of stuffing a particular search term into your website or specific page has become a thing of the past, abandoned correctly in favour of quality content and content marketing strategies.

Reach your business’s ideal target audience, with local SEO research and topical authority.

AUDIENCE TARGETING AND LOCAL SEO

Anyway, back aboard the keywords dreamboat.

In our Perth industry, incorporating a foundation of well-designed SEO copywriting services, and coupling it together with an attractive web-design, are all crucial elements when constructing an affordable small business SEO package.

In our niche, we are targeting keywords that, at best, could be expected to generate 400 searches per month.

From these searches, we then need to advertise to that group locally, or pop up organically in a SERP, obtaining website visits, emails or phone call leads, which we then need to convert into a sale.

Now, it's no different for the purveyors of organic homemade deodorant, it just so happens that the potential market there is rather large in comparison.

There are thousands of searches for this kind of boutique stuff every month, so why wouldn't you start cooking up some sweet selling concoctions at home; and start making money with some small business SEO ingredients?

In this light, we can see the way in which the world is headed, and the future is brightly digital.

KEYWORDS FOR A NEW NICHE AND SEO SUCCESS

It's become clear to me that keyword research, as a business owner, is now the first step in finding your new niche; and starting you out on your journey to target the punters, with an SEO content marketing strategy.

It really couldn't be easier, start typing a few broad keyword ideas into one of the free search tools out there, (making sure it's in your vague area of interest), and watch the top ranking ideas come flowing back towards you.

To take it one step further, you can actually create some sample content, and through google search console, be delivered with the all important data: describing who is out there and what search terms they're using.

From this basis, and with the help of google trend, you can actually construct a whole new business or startup SEO idea, and flesh out the foundations of its success from a free online tool - crazy times!

It makes you want to start going down certain twisty rabbit holes of keyword research, on the lookout for a nifty business niche, doesn't it?

Maybe it's just me - but i'd doubt it.

It's this kind of digital-entrepreneurialism, that will drive future opportunities and the industries of tomorrow.

So why wait?

Have a look around and get the lay-of-the-land, maybe there is a great idea out there for you to capitalise on in the digital realm. All it takes is a little searching.

“MAYBE THERE’S A GREAT IDEA OUT THERE FOR YOU TO CAPITALISE ON - IN THE DIGITAL REALM?”

REACH OUT ANYTIME

If this gets you in the mood for a chat with an SEO company, or even to do some keyword targeting for your business; feel free to reach out to us for some West Coast SEO, and check out some examples of our work.

For an SEO agency with real attention to detail - and a commitment to top-tier content - choose WCC.

Thanks for reading!

Jim.